Introducing Kathy Liautaud: Public Relations/ Brand Strategist
– Interview by Tommy Gunz (@DJTommyGunzNJ)
In our never-ending quest to educate the people on the behind-the-scenes work that goes into bringing the world all the newest entertainment, we bring you this month’s GoodFellaz TV “Industry Hustla of the Month”, Kathy Liautaud of KLPR Public Relations Group, LLC. One of the best Public Relations specialists in the ‘biz, Ms. Liautaud represents the next generation of young entrepreneurs in the game, and has worked with a diverse range of celebs including Wyclef Jean, Kim Kardashian, Angela and Vanessa Simmons, Olivia, Jerry Wonda, Rich Dollaz, and Vaughn Anthony, just to name a few. Recently ya boy Tommy Gunz got a chance to sat down with Kathy Liautaud, where we talked about everything. Check out the interview below.
Q: So you’ve been doing your thing in the Public Relations game for a while now. Tell us how long have you been in the business?
A: Thank you, I’m definitely trying. It’s been about 5 and a half years now.
Q: How did you end up in the P.R. field?
A: I started out as a fashion stylist and gradually worked my way into Public Relations when I saw that there were more opportunities in P.R.
Q: For those reading this who might not know anything about the world of Public Relations, what is it exactly that a P.R. person does?
A: As a PR expert, I specialize in generating awareness and interest through an effective Public Relations campaign. I help a brand or artist by obtaining media coverage that will increase their name recognition, visibility and credibility to ultimately make my clients a household name.
Q: Where are you from??
A: I’m from Inwood, NY
Q: How important is Public Relations for a Brand or Artist?
A: Very important! Publicists help get the word out about an artist or brand. We assist in giving them the exposure they need to get their music to the media and give their music a much broader audience and platform.
Q: I have this saying “You’re only as good as your database”, how important is having the right ‘Contacts’ in the P.R. game?
A: Extremely important, without any contacts you cannot call yourself a real Publicist.
Q: How has Social Media helped your craft?
A: Social Media has helped me when I first began my career, it enabled me to get in contact with the editors of websites and blogs I didn’t have relationships with. It has also landed me several clients. It is a powerful tool that can be very beneficial if utilized correctly.
Q: Are there any challenges to being a female AND a businesswoman in 2013? Do dudes ever try to mix ‘business with pleasure’ or try to ‘get over’ on you??
A: Being a female and a businesswoman is challenging in any field or industry. Men will always try to test you and take advantage of you. As a female you just have to be confident in your abilities and not allow anyone to compromise your beliefs or morals.
Q: Is there a lot of money in P.R. industry?
A: Yes, but it all depends on you. You have to position yourself for success and keep yourself around like-minded individuals who believe in you and support you.
Q: What is your Advice to other people trying to get into the Public Relations?
A: Do your research, intern at a P.R. firm, and don’t expect success over night.
Q: So let’s talk music. Who are some of your favorite artists?
A: I would have to say R. Kelly, Lauryn Hill, Drake, Nas, Prince, and of course Michael Jackson.
A: “The Miseducation of Lauryn Hill”
Tommy Gunz: That a classic album right there!!
Kathy: Yup, love that album!
Q: So what’s the Best Part of your Job?
A: Definitely being my own boss.
Q: I can dig that! What’s the Worst Part of the Job?
A: Hmmmm (laughs). People not respecting that P.R. is how I make a living. Some people feel entitled and think that I will work pro bono (free) for them.
Q: I hear that. So what would your ‘guilty pleasure’ be?
A: Ummmm…. I would have to say “Love & Hip Hop Atlanta” (sighs)
Q: Speaking of ‘Love & Hip Hop”, are you a Reality TV fan?
A: Yes I am (laughs). I admit it.
Q: So what’s next for you? What projects are you currently working on?
A: Well I’m working on launching a website and writing a book. Working with a few clothing lines as well.
Q: What were some of your favorite projects you worked on?
A: I have to say, working with Rich Dollaz and Olivia really taught me a lot about the industry and helped me become a better publicist.
Q: Do you have any Shout-outs before we go?
A: Shout out to my son Jonah, who is an inspiring actor and who keeps me focused and motivated. Also everyone that has ever given me an opportunity, all my clients, family and friends that support me.
For more on Kathy Liautaud, check her out Online: