Sha marches to the beat of his own drum. Hailing from Newark, New Jersey, he creates a brand all his own for everything he does. A veteran Goodfella since the college days, he was a founding member of the Goodfellaz & Kingpin, INC brands. His music, videos, editorials, and especially his personality have their own eccentricity that you’ll know it’s him from far. Sha is a devout Israelite, independent artist, video editor, studio engineer, etc. He works with a huge variety of artists, mostly in the Newark/Irvington area.
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